Ever wondered how the 4WD and Caravan industry got to the point it’s at in this country? The adventure lifestyle has never been more popular, but it wasn’t always the case. Over the past 25 years there has been a few key turning points, or game changers, that have encouraged people to get out and explore the remote parts of Australia – and the 4WD and Adventure Shows have been there to see them happen. In fact, these game changers are going to be highlighted at the shows in 2017.
“What we are looking at is not just the products on the market today and where we go and what we do today; but really the evolution of the 4WD and Camping industry,” Show Director Peter Woods told us.
“The Shows will focus on products, vehicles and people that have changed the way Australians travel and enjoy their country.”
Peter has spoken to many of the big names in the industry to discover where they’ve come from, and from the stories he’s heard, many of them have fascinating histories such as multi-million dollar companies springing from one person’s need to solve a problem: One rough product designed to do a job; other people saw it and thought it was a good idea and fast forward a couple of decades and they are now one of the biggest selling brands on the market.
“There are dozens of stories. From initial discovery of 4wdriving tracks, to products that we all now use, to people who got out there and did it, and inspired others to do the same. We can’t wait to share all these stories at the Show!” Peter said.
Make sure you get down and find out about these yarns for yourself.