About Unsealed 4X4
Australia’s Leading 4X4 Touring & Lifestyle Destination
Founded in 2014, Unsealed 4X4 is Australia’s leading digital platform dedicated to 4X4 travel, adventure, and gear. Whether you’re tackling rugged tracks, setting up camp under the stars, or planning your next overland journey, we provide trusted reviews, expert advice, and destination guides to help you make the most of your adventures.
Our Mission
At Unsealed 4X4, we believe the best moments in life happen off the beaten track. Our mission is to make 4X4 travel safe and accessible for all, inspiring Australians to embrace the great outdoors. We aim to:
- Encourage outdoor exploration and adventure
- Provide expert advice to help readers travel with confidence
- Offer honest, independent reviews that build trust with our audience
How Unsealed 4X4 Began
Following the success of Pat Callinan’s 4X4 Adventures TV show, Pat Callinan, Eldon De Croos, and Mark Muras saw an opportunity to create a free digital magazine that challenged traditional print publications. Unsealed 4X4 quickly became Australia’s most-read 4X4 publication, reaching over 200,000 unique visitors and generating millions of page views.
Post-COVID, the platform transitioned to a website-only format, keeping content free and accessible. Today, Unsealed 4X4 is owned by Adventure Marketing Group Pty Ltd trading as MADVENTURE Agency, led by Eldon De Croos, alongside Ross Churchill and Mark Nickson of DIJGTAL. The team remains committed to delivering authentic, expert-driven 4X4 content.
What We Cover
Our content is dedicated exclusively to the 4X4 lifestyle, covering:
- Travel & Destinations – Guides to the best tracks, campsites, and road trips
- Gear & Vehicle Reviews – Independent testing and in-depth analysis
- Industry News – The latest developments in the 4WD world
- Advice & How-To Guides – Practical tips for off-road travel and vehicle modifications
Unlike other platforms, Unsealed 4X4 is strictly focused on four-wheel driving and off-road adventures, ensuring our audience receives relevant, expert-led content.
Who Reads Unsealed 4X4?
Our readers are passionate **4WD owners, campers, and outdoor enthusiasts** who use their vehicles as a gateway to explore Australia’s most remote and breathtaking locations. Their interests include four wheel driving, camping, fishing, boating, RV, towing, and dirt biking to name a few.
They rely on Unsealed 4X4 for:
- Honest, expert-backed reviews
- Practical and experience-driven advice
- A community of like-minded adventurers
The Unsealed 4X4 Team
Our team consists of experienced journalists, photographers, and industry professionals who live the lifestyle they write about.
Leadership Team
- Eldon De Croos – Owner & Publisher
- The MADVENTURE Team: Jessi Palmer, Justin Negrini, Lauren Moore, Adrian Repeti, Kirste Bedford, and Alex Youngman
- Key contributors: Dan Everett, Dex Fulton, Robert Pepper, Mark Allen, Glenn Marshall, Eva Davis, Glenys Gelzinis, and many more.
With over 20 years of experience in 4WD adventure media, our contributors include some of the most respected voices in the industry, ensuring our readers receive accurate and insightful content.
Work With Us
We collaborate with Australia’s leading outdoor adventure brands, helping to launch new products and connect brands with a highly engaged 4X4 audience.
Advertising Opportunities
- Display Advertising – Targeted ad placements
- Email Newsletters – Direct engagement with 4X4 readers
- Content Integration – Sponsored editorial and product reviews
- Affiliate & Sponsored Links – Performance-based partnerships
- Video Production – Engaging visual storytelling
Interested in advertising? Contact us here.
Join the Unsealed 4X4 Community
- Subscribe to our newsletter – Stay updated with the latest 4X4 news and travel guides
- Follow us on social media – Engage with our community of off-road enthusiasts
- Bookmark your favourite articles – Create a free account to save content for later
Ready to explore more? Subscribe Now.
