4WD Supacentre rolls out wholesale pricing across network
4WD Supacentre introduces wholesale pricing model across all stores and online. Buy four items and get wholesale or better pricing on Adventure Kings gear.
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Adventure Kings’ parent company 4WD Supacentre has introduced wholesale pricing across its entire retail network, allowing customers to access trade prices by purchasing a minimum of four items. The move applies to all purchases made through the company’s website, physical stores, and contact centre.
The wholesale pricing model is straightforward:
It’s a significant shift in how the budget camping and 4WD gear retailer operates, effectively opening up trade pricing to anyone willing to buy in slightly larger quantities.

The system operates on two scenarios depending on what you’re buying.
If you’re mixing daily deal specials with regular-priced items, the daily deals stay at their already-discounted price while any non-sale items get reduced to wholesale pricing, provided you’ve got four or more items total in your cart. For those buying only regular-priced items, the wholesale pricing kicks in automatically once you hit that four-item minimum.
The key detail is that products already discounted at or below wholesale pricing won’t receive further discounts, but items currently on sale above the wholesale price will drop to the lower wholesale rate. Essentially, you’re getting wholesale pricing or better, whichever is lower at the time you check out.
There’s no restriction on which products count toward the four-item minimum. A combination of anything from fridges and swags to recovery boards and camping chairs will unlock the pricing, making it practical for anyone kitting out a vehicle or upgrading their camping setup. The only exclusions are gift vouchers, memberships, and subscriptions.

The store stocks the complete Adventure Kings range, including fridges, dual battery systems, swags, gazebos, rooftop tents, awnings, recovery gear, and camping equipment. Multiple in-store displays allow customers to inspect products firsthand, which is particularly useful for larger items like rooftop tents and slide-on campers where seeing the actual build quality makes a difference.

The Sydney store is marking its half-year milestone with weekend celebrations from Friday, October 31st through Sunday, November 2nd. The first 100 customers through the doors each day receive a showbag of Adventure Kings gear, with in-store treasure hunts offering King’s Cash vouchers up to $50. Saturday and Sunday include a food truck, sausage sizzle, and face painting for kids from 9am to 1pm.
The wholesale pricing model represents a genuine shift in how budget camping gear is sold in Australia. For anyone planning to buy multiple items, whether that’s building a complete camp kitchen setup or equipping a new tourer, getting consistent wholesale pricing across the board makes the value proposition significantly stronger than waiting for individual items to go on sale.
More information about the wholesale pricing model and store locations is available at 4WD Supacentre.
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