Toyota LandCruiser Chief Engineer, Sadayoshi Koyari, gives us a history lesson

By Wes Whitworth 2 Min Read

Sadayoshi Koyari brings us a quick video of the history of the Toyota LandCruiser, from its initial introduction as the BJ Jeep through to more current times.

To fill up your Friday’s viewing pleasure, we bring you this quick video from Toyota Motor Corporation in which Chief Engineer of the LandCruiser, Sadayoshi Koyari, explains the history and the philosophy behind the LandCruiser name over the past 68 years.


The video was released by Toyota Motor Corporation and provides some solid insight into the original LandCruiser design, and how the platform has developed over its nearly 70-year run.

“The LandCruiser inherited and placed a great importance the development philosophy established by our predecessors of ‘reliability, durability and driveability on poor roads’,” Koyari says. “This philosophy entailed enabling people to go wherever they wanted and return safe and sound. The LandCruiser continues to value these qualities today – indeed we have absolutely no intention of abandoning this philosophy when creating something new.”

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We recently published images of a face-lifted 2021 model 200 Series LandCruiser (which you can see here) and we’d like to think that this new model, and indeed the pushed back 300 Series LandCruiser, will live up to the same philosophy that has made the LandCruiser one of the most recognised and respected four-wheel drives still in production today.

We’d love to hear your thoughts on this video, so let us know in the comments if you believe Toyota has continued on with the same philosophy over the changes in models from the early BJ to the 40 Series, 70 Series, 80 Series, 100 Series and all the way through to the current 200 Series model. There’s no doubt with LandCruiser, Toyota has created a rather amazing legacy.


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